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2025 NFL Draft

Goal: showcase and elevate our new players personalities with BTS content

Successes: 4th in NFL Engagements, 2nd in Video Views and 120k new followers

Mason1.jpg

Myles texts Mason:
78k engagements
2.9 million views

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Mason unread texts:
48k engagements
2.1 million views

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Mason picks number:
50k engagements
8.1 million views

Since being hired, Browns socials have seen a 90% increase in engagement YOY

Unleashed: Zak Zinter Trailer
00:53
Rodney McLeod Career Tribute for Team Meeting
04:45
Jameis Winston Mic'd Up vs Steelers
06:11
Week 12 Hype vs Steelers
01:03
Call of the Game | Week 12 vs Ravens
00:50
Week 16 Hype vs Bengals
00:49
Ya Ya TikTok Trend Pro Bowlers
00:13
Back to School with the Cleveland Browns
01:00
Gen Z TikTok
00:42

Cleveland Browns Content

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